On August 26th, 2009, we showed our support for breast cancer patients, survivors, and researchers by showing—ahem—a different kind of support. We stormed through Dundas Square wearing pink bras and carrying posters and brochures to help boobalicious.ca spread the word on breast cancer awareness. And yes, both women and men were involved.

Watch the video below for pink lingerie, confused reactions, some smiles, and even some interesting choreographed dancing.